Budweiser True Music Mixer

Challenge:

Budweiser wanted to offer an engaging creation tool for their new website so they asked us figure out a way where users could mix their own music and make their own songs. They also wanted the Budweiser site viewer to be able to save these songs and enjoy music from other users.

 

Solution:

We created a highly addictive flash music mixer which incorporated an intuitive user interface. This rich internet application ran off of an extensive library of music beats. It allowed the Budweiser music fans to create songs, listen to other people's mixes, rate mixes as well as save their creations. They could do all of this without having to download any additional software or use any additional browser plug-ins.

 

Result:

In one short month, Budweiser's nuevo DJs had created and saved over 2,000 songs. Our music mixer proved to be a highly interactive, viral element to the site, which kept the Budweiser audience coming back for more. While this piece is not longer online, we still actually play with it in the office.